GOLD OUT 2020
Responsible for all design & branding for Kent State Men’s Basketball's “Gold Out” game vs the University of Akron on January 31, 2020.
Elements included:
- The creation of a new “Gold Out” brand to be used on all promotional elements for the event.
- The creation of all advertisements to promote the game on Twitter, Facebook, Instagram, FlashLine (Kent State student dashboard), The Kent Stater, and kentstateathletics.com.
- The illustration of the 5,000 t-shirts given to fans upon arena entry.
- In-arena motion graphics used to promote the game at previous athletic events, as well as during the “Gold Out” game to give fans an immersive experience.
The campaign for 2020’s “Gold Out” helped to attract 6,339 fans to the M.A.C. Center, the largest basketball crowd at the venue since 2007, and was seen nationally as it was broadcasted live on CBS Sports Network.
Motion Graphic example used to promote the 2020 "Gold Out" Game. Graphics like this were seen on Kent State Athletics Social Media accounts as well as on the M.A.C. Center's "FlashVision" during Kent State sporting events leading up to the game.
The Sold-Out M.A.C. Center during the first half of the 2020 "Gold Out" Game vs The University of Akron
Custom motion graphics displayed on the M.A.C. Center's FlashVision
The Kent State Student Section displays their replica uniform t-shirts during the final moments of the 2020 "Gold Out" Game
An example of a Social Media graphic used during the week leading up to the 2020 "Gold Out" Game. Different players were featured daily on Kent St. Athletics & Kent State Men's Basketball Social Media accounts.
Full-page spread found inside "The Kent Stater" campus newspaper to promote the 2020 "Gold Out" Game
An example of a Social Media graphic used during the week leading up to the 2020 "Gold Out" Game. Different players were featured daily on Kent St. Athletics & Kent State Men's Basketball Social Media accounts.
This t-shirt design, modeled after KSU Men's Basketball Gold Alternate uniforms, was given to 5,000 fans upon entry into the M.A.C. Center.
AUTISM AWARENESS GAME
Responsible for all branding for Kent State University’s first annual Autism Awareness Game between Kent State and Ohio University’s Men’s Basketball teams on February 15, 2020.
Elements included:
- The creation of the Kent State Autism Awareness Game logo that will be used annually for the designated game.
- The creation of all advertisements to promote the game on Twitter, Facebook, Instagram, and kentstatesports.com.
- The illustration and design of the Kent State Autism Awareness Game t-shirts given to 1,500 fans upon arena entry.
- In-arena motion graphics to promote the game at previous athletic events, as well as during the game itself.
- Collaboration with the Kent State School of Fashion and Under Armour to design specialty uniforms that were worn during the game by the Kent State Men’s Basketball team.
The Autism Awareness Game t-shirt given to fans and players on February 15, 2020.
The GameDay graphic used to promote the Autism Awareness Game, branded accordingly to match the established Autism Awareness Game brand
Kent State Senior Antonio Williams wears an Autism Awareness Game T-Shirt during warmups on February 15, 2020
Kent State Senior Mitch Peterson wearing his specialty Autism Awareness Game uniform during the game on February 15, 2020.
Social Media Graphics
These graphics were created and produced on Kent State University Athletics various social media platforms to give upcoming game information and drive fan engagement towards respective sports.
Kent State Football
Graphics created specifically for Kent State Football in the 2019 and 2020 seasons.
KENT STATE ATHLETICS BILLBOARDS
These Volleyball & Football billboard designs were scheduled to appear in two locations on Ohio S.R. 43 in August 2020. Due to the postponement of the 2020 MAC Fall Season, these designs were not utilized.
